We have a solid reputation in (inter)national fairs, congresses and events. Our employees (the 'Xpozanen') are our most important capital, in which we invest optimally. Together, we organize fairs, events, congresses and catering for ideas large and small.
Xpo Group, Creating meaningful connections.
Marketing Team Lead
At Xpo Group, our event teams can rely on an in-house marketing agency to help them with specialist marketing domains such as digital marketing.
As the Marketing Team Lead, you'll manage three online marketers and three graphic designers. You'll oversee the team's day-to-day work and partner with event teams to define how digital marketing can contribute to the growth of our events.
Your role
Lead and coach the team. Support your colleagues in their day-to-day work, give clear feedback and help them develop their skills. Organise training and encourage the team to share what they learn.
Set the digital strategy for our trade shows and events. Work closely with event marketers, digital marketing coordinators and your team to translate business objectives into plans for social media, performance marketing, websites and digital tracking. Ensure consistency and best practices across all events.
Structure how requests, briefs, feedback and final delivery are handled. Set priorities based on deadlines, strategic importance, workload and team capacity. Track how team resources and marketing costs are allocated.
Drive and continuously improve the digital marketing performance of our events. Guide and challenge campaign plans, monitor results and identify opportunities to increase visitor and exhibitor acquisition.
Deliver and execute together with your team performant paid social media and PPC campaigns to boost visitor and exhibitor results.
Implement and execute together with your team a performant website and SEO/GEO strategy. Work closely with website specialists to improve website performance, user experience, traffic and conversion.
Ensure effective tracking, reporting and benchmarking for all digital marketing channels and actions. Make recommendations based on data and insights to improve effectiveness and impact. Stimulate A/B testing and a continuous improvement mindset.
Improve how marketing works across the organisation. Lead longer-term projects that strengthen collaboration between teams and increase marketing effectiveness.
Act as a hands-on leader. While providing strategic direction and coaching, you remain closely involved in execution and are willing to contribute directly to projects and initiatives where needed.
Your profile
You have experience managing and coaching a marketing team and can give practical feedback to marketers and graphic designers.
You have translated digital marketing strategies into successful campaigns and measurable business results.
You have hands-on experience with paid social media, PPC, web analytics, digital tracking and conversion optimisation.
You understand website performance, SEO and user experience and can effectively collaborate with digital specialists.
You can manage multiple projects and make clear decisions when requests compete for the same time and resources.
You work in close collaboration with event teams and know how to align different stakeholders.
You are comfortable moving between day-to-day team management, strategic thinking and hands-on execution.
What do you get at Xpo Group?
With us, you work in a Great Place To Work - and you can feel it!
We do not only offer a full-time permanent contract with a competitive salary, but also lots of extra benefits:
🏥We've got you covered: hospitalization, disability and group insurance.
✔️Useful extras: meal allowance and eco cheques.
🎅Jingle bells: 5 extra vacation days during the holidays.
⌚ Not an early bird? Thanks to our flexible working hours, you decide your own start time.
👩💻Hybride work: work from home up to 2 days a week for the perfect balance.
🎓Keep growing: with our extensive training program, you will never stand still.
🏃♀️Fun during your workday: have lunch in our cozy cafeteria, play a game of ping pong or darts and join our fit & healthy activities.
🪩 Work hard, play hard: from afterworks to legendary company parties - colleagues become friends!
Ready to be part of our team? With us you will find not only a job, but also a workplace where you will come to every day with a smile.